4) Most women love Doggystyle because it physically puts them into a submissive position…and nothing turns women on more than being completely dominated by a man sexually.

*Naomi Campbell falling out of chair laughing hysterically*

Why is my mom watching bet?

I don’t know why I’m thinking about this so much but:

MTV found out how to do this with music. “TV should be called ~*music*~ television lol [insert lame joke]” is actually really wrong. The perception is that they aren’t music focused anymore largely because they don’t constantly play music videos and have stuff ranging from 16 & Pregnant to Teen Wolf. 

All of these shows have soundtracks and when songs come on in the show, there’s always a pop up telling you what song it is and to buy from itunes or w/e. They’re constantly playing music, but its in the background of a True Life documentary and not in music videos. I don’t know how well this works (who buys music, especially if you’re getting into/testing out a new artist?) but it seems to be an effective enough model.

So advertisers are going to do the same: hide their products in films and tv shows and webseries. It isn’t going to be product placement. The object is to not let the audience know that they are being advertised to.

This is not only going to be the next wave of mainstream audio/visual entertainment but also of advertising (not their total futures obvs.)

Here’s one of those videos talking about using content as advertising with the mumblecore people. I think there’s another one where they talk about how to incorporate the facebook algorithm to reach audiences and have like online theaters (something more involved than Twitch) but I’m too lazy to find it.

The Christian Mingle thing is different because it’s actually selling its service and you have to pay to see it in theaters. Regardless, we’re starting to see companies adopt some of these ideas.

Like, how well can this do for branding? Think No Logo. Where companies no longer sell the usefulness of their product but the culture/ideology of their brand. Imagine Kleenex the anime. I mean look at the dedication of cosplayers and fandom people. How long will it take for advertisers to make passable content and not lame ass movies like this Cristian Mingle thing? They’re gonna start having youtube personalities vlog on their sites and later have tv/movies stars in their content.

God, I hope that doesn’t start happening.

katnisstrinket:

girlwhowasonfire:

blackandgoldkeywork:

Christian Mingle - Movie Trailer

Yes, this is a movie made by the dating site. Yes, that is Gretchen Wieners as the main character. And yes, as a Christian, I am thoroughly embarrassed that anyone even THOUGHT of this idea, let alone made it into a movie.

of all the embarrassing christian mayo movies made recently this one takes the cake but i’m still gonna see it so i can watch that dry piece of wonderbread lead gretchen wieners to the lord

"that dry piece of wonderbread" omg

But like 5 years ago I was watching one of those ~future of movies~ round tables and the basic idea was that companies would produce their own movies to sell their products like over-extended commercials. They were actively campaigning for filmmakers to approach businesses to start doing this. I had no idea that it would actually look this bad. Like, it totally makes sense with kids movies (Pokemon, Lego) because they had a crap ton of merchandise and were popular before the films/tv shows but like who even uses Christian Mingle? It’s a very niche audience.

I’m completely fascinated by this. I’m gonna keep up with the earning of this movie and the amount of accounts it generates on Christian Mingle. These weird ideas that develop under late capitalism are so interesting.

(via howtobeterrell)

I’m finally watching America After Ferguson and I was happy to see Philip Agnew. I’m still flabbergasted at how succinct and  articulate he is.

alivesoul:

Pharaoh’s Revenge pt2 - Roy Campbell

Album - Akhenaten Suite

(via essenangstessen)

yupyaki4life:

jewmingle:

Steal Her Look: Ikea Monkey
Burberry Prorsum Suede and Shearling Coat - $4,995
Malene Birger Bellish Fur Mittens - $195
Rare 1960’s Yves Saint Laurent Brown Fur Hat - $613

:-;
yupyaki4life:

jewmingle:

Steal Her Look: Ikea Monkey
Burberry Prorsum Suede and Shearling Coat - $4,995
Malene Birger Bellish Fur Mittens - $195
Rare 1960’s Yves Saint Laurent Brown Fur Hat - $613

:-;

yupyaki4life:

jewmingle:

Steal Her Look: Ikea Monkey

Burberry Prorsum Suede and Shearling Coat - $4,995

Malene Birger Bellish Fur Mittens - $195

Rare 1960’s Yves Saint Laurent Brown Fur Hat - $613

:-;

(via essenangstessen)