I don’t know why I’m thinking about this so much but:
MTV found out how to do this with music. “TV should be called ~*music*~ television lol [insert lame joke]” is actually really wrong. The perception is that they aren’t music focused anymore largely because they don’t constantly play music videos and have stuff ranging from 16 & Pregnant to Teen Wolf.
All of these shows have soundtracks and when songs come on in the show, there’s always a pop up telling you what song it is and to buy from itunes or w/e. They’re constantly playing music, but its in the background of a True Life documentary and not in music videos. I don’t know how well this works (who buys music, especially if you’re getting into/testing out a new artist?) but it seems to be an effective enough model.
So advertisers are going to do the same: hide their products in films and tv shows and webseries. It isn’t going to be product placement. The object is to not let the audience know that they are being advertised to.
This is not only going to be the next wave of mainstream audio/visual entertainment but also of advertising (not their total futures obvs.)